Should Children Also Refrain From Singing While Cycling?

2009 June 19
by Robert

The BBC reports:

Eighteen viewers complained… [Duffy] … was not wearing reflective clothing and her bicycle had no lights in the Diet Coke commercial.

The Advertising Standards Authority (ASA) also said four viewers worried children could copy her behaviour…

Here is the possibly danger-inducing ad, which children ought not to copy.  Whether parents believe children should be shielded from even seeing such plainly disturbing images remains a parental discretion matter.  Yet, given how bad it is, should it be?:

However, it turns out there’s nothing apparently to worry about:

…With the regulations recommending cyclists wear reflective clothing in the dark, Coca-Cola pointed out Duffy wore a black and white sparkly top that stood out, while her bicycle had lights on the front and rear in each shot.

After investigating, the ASA did not uphold the complaints, noting the “fantasy context” and deciding that older children would understand cycling round a supermarket was not a realistic situation…

Whew.  What a relief to learn that contentious issue has now been settled.  One less to worry about now among a myriad of other concerns that require addressing, such as running in the playground.